For more than fifty years, Imperial DAX has been a leader in providing quality hair care products. Our consumers are proud, appearance-oriented, brand loyal and cost conscious. Men, women, teens and children use our products. Over the past several years, we have begun to develop an enlarging multi-ethnic clientele on several continents. We are very protective of our name and always seek product excellence and efficient distribution while maintaining affordability.

We manufacture our own products and our continued product research and development allows us to offer the very best to our existing customers while enhancing our appeal in foreign markets. This is all possible because of supportive shareholders, our leadership team, an active sales force and a loyal production department. Absence of corporate bureaucracy allows for nimble decision-making and implementation.

As DAX continues to prosper, we will never lose sight of the people to whom we owe our existence. We will reward our employees and also fulfill our civic duties by leading in the development and support of programs for the needy.