Magic Grooming is SoftSheen-Carson’s men’s grooming line built around “razorless” hair removal and grooming care that targets razor bumps and skin irritation. Its lineup includes skin-friendly depilatory powders, cream shaves, scrubs, and grooming essentials such as beard washes and styling butters. Magic’s philosophy is that removing the razor itself can reduce irritation, and its formulas are crafted to deliver smooth results that last up to four days—while also infusing moisturizing and conditioning ingredients for skin and hair support.