With decades of experience formulating and producing hair products, we have complete ownership of the development process to ensure all products meet our strict safety and performance standards, which give you the best tools to achieve the best waves.
Styles and technology constantly evolve, which is why our formulators strive to develop and deliver the best wave products enriched with nutrients and supplements so our wavers stay ahead of the curve. We have developed the largest selection of wave products to address all of the most important hair concerns for wavers. Our pomades, holding creams, brushing products, cleansers, texturizers, and wave finishers go through multiple testing phases on actual members of the waving community to ensure the best results.