My DNA Sulfate Free Shampoo is a moisturizing cleansing shampoo for natural hair textures that removes product build-up and residue without stripping hair. Our scientifically proven formula combines Monoi de Tahiti, Rose and Chamomile to nourish and protect your hair and scalp. Benefits . Gently removes product build-up and environmental impurities from the hair and scalp. . Sulfate-Free. Will not strip hair of the precious natural moisture that makes it thrive. . After use, hair will be ready to receive product for style and maintenance.