{"title":"Blu Atlas","description":"\u003cp\u003eBlu Atlas is a modern men’s grooming brand built around simplicity, performance, and ingredient integrity. Designed for men who want effective products without complicated routines, the brand focuses on a streamlined range of essentials that deliver consistent, visible results. Its formulations are up to 96% naturally derived, sulfate-free, dermatologist-reviewed, and tested with real consumers to ensure both quality and reliability. Rather than relying on heavy branding or inflated pricing, Blu Atlas prioritizes what matters most — what’s inside the bottle. By offering a concise product lineup that works seamlessly together, the brand helps men maintain healthier skin and hair with ease. With a commitment to transparency, fair pricing, and everyday usability, Blu Atlas positions itself as a practical, no-nonsense solution for modern grooming — simple, effective, and built to fit effortlessly into daily life.\u003c\/p\u003e","products":[{"product_id":"blu-atlas-aftershave","title":"Blu Atlas Aftershave","description":"\u003cp data-start=\"340\" data-end=\"712\"\u003eThe Blu Atlas Aftershave is a hydrating, soothing post-shave balm formulated to calm irritation, reduce redness, and moisturize dry skin after shaving. It’s made with a high percentage of naturally sourced ingredients such as aloe vera, rose water, oat kernel, squalane, and vitamin E to support skin recovery and comfort. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"732\"\u003e\u003cstrong data-start=\"714\" data-end=\"730\"\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"733\" data-end=\"943\"\u003e\n\u003cli data-section-id=\"s3yxbg\" data-start=\"733\" data-end=\"770\"\u003eSoothes razor burn and irritation\u003c\/li\u003e\n\u003cli data-section-id=\"133vh0n\" data-start=\"771\" data-end=\"801\"\u003eHydrates dry or tight skin\u003c\/li\u003e\n\u003cli data-section-id=\"r1viml\" data-start=\"802\" data-end=\"843\"\u003eHelps protect skin and reduce redness\u003c\/li\u003e\n\u003cli data-section-id=\"15o4eju\" data-start=\"844\" data-end=\"887\"\u003eVegan, paraben-free, and phthalate-free\u003c\/li\u003e\n\u003cli data-section-id=\"ozhach\" data-start=\"888\" data-end=\"943\"\u003eMade in the USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507180028289,"sku":"GNP-0456-BLU","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasAftershave.webp?v=1775584132"},{"product_id":"blu-atlas-beard-conditioner","title":"Blu Atlas Beard Conditioner","description":"\u003cp\u003eA lightweight beard conditioner formulated with Argan, Moringa, and Passionfruit oils to help tame frizz, repair damage, and restore shine while deeply moisturizing facial hair. It’s designed to keep your beard soft, smooth, and manageable, with 96 % natural-origin ingredients derived from plants, fruits, and minerals. It’s paraben-free, phthalate-free and vegan\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507358318977,"sku":"GNP-0448-BLU","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasBeardConditioner.webp?v=1775584376"},{"product_id":"blu-atlas-exfoliating-scrub","title":"Blu Atlas Exfoliating Scrub","description":"\u003cp\u003eThis is a gentle exfoliating face scrub designed to remove dead skin cells and excess oil while keeping skin smooth and refreshed. It uses natural exfoliants like bamboo stem powder and silica to physically buff away dullness, and moisturizing ingredients like jojoba oil and caffeine to hydrate and energize the skin. Soothing botanical extracts such as hibiscus and chamomile help calm irritation, making it suitable for most skin types. The formula contains about 96 % natural-origin ingredients and is vegan, paraben-free and phthalate-free.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507435356545,"sku":"GNP-0450-BLU","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasExfoliatingScrub.webp?v=1775591614"},{"product_id":"blu-atlas-face-moisturizer","title":"Blu Atlas Face Moisturizer","description":"\u003cp data-start=\"521\" data-end=\"1040\"\u003eThis is an ultra-hydrating daily face moisturizer formulated to deeply nourish and condition skin — especially dry, dull skin — without feeling heavy or greasy. It combines rich natural-origin ingredients like mango seed butter, seaweed extract, vitamin C, and moringa seed oil to help boost moisture, brighten skin, and support a healthy skin barrier. The formula is suitable for all skin types and designed for everyday use, morning and night. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1069\"\u003eKey benefits include:\u003c\/p\u003e\n\u003cul data-start=\"1070\" data-end=\"1401\"\u003e\n\u003cli data-section-id=\"1ymb43j\" data-start=\"1070\" data-end=\"1136\"\u003eDeep hydration and nourishment for dry or lackluster skin.\u003c\/li\u003e\n\u003cli data-section-id=\"cngm9d\" data-start=\"1137\" data-end=\"1198\"\u003eHelps brighten and support anti-aging with vitamin C.\u003c\/li\u003e\n\u003cli data-section-id=\"1hum91k\" data-start=\"1199\" data-end=\"1283\"\u003eSoothes and protects skin from environmental stressors with seaweed extract.\u003c\/li\u003e\n\u003cli data-section-id=\"e8s8xj\" data-start=\"1284\" data-end=\"1401\"\u003eLightweight, creamy texture that absorbs quickly without a greasy finish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507436470657,"sku":"GNP-0455-BLU","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasFaceMoisturizer.webp?v=1775591780"},{"product_id":"blu-atlas-lightweight-mineral-spf-30","title":"Blu Atlas Lightweight Mineral Spf 30","description":"\u003cp\u003eThis Lightweight Mineral SPF 30 is a daily, mineral-based sunscreen that provides broad-spectrum protection against harmful UVA and UVB rays using 15.7 % zinc oxide. It’s designed to be lightweight, non-greasy, and hydrate skin without leaving a heavy residue — making it suitable for everyday use on the face and neck. The formula includes natural hydrators like aloe vera, shea butter, and cocoa butter, and is formulated to be reef-safe and clean (free from parabens, silicones, PEGs, and sulfates)\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507482706305,"sku":"GNP-0451-BLU","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasLightweightMineralSpf30.webp?v=1775592353"},{"product_id":"blu-atlas-potent-blend-beard-oil-for-hydration-and-shine","title":"Blu Atlas Potent Blend Beard Oil For Hydration and Shine","description":"\u003cp\u003eBlu Atlas Beard Oil is a nourishing facial hair oil formulated with a blend of natural plant‑derived oils to deeply hydrate, soften, and condition your beard while enhancing its natural shine. It’s lightweight, helps control frizz, and supports healthier‑looking beard hair without feeling greasy. The formula also contains extracts such as rosemary and neem to soothe irritation and calm the skin underneath your beard.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507703792001,"sku":null,"price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasPotentBlendBeardOilForHydrationandShine.webp?v=1775592426"},{"product_id":"blu-atlas-shave-cream","title":"Blu Atlas Shave Cream","description":"\u003cp\u003eBlu Atlas Shave Cream is a natural shaving cream formulated to soothe, hydrate, and protect skin during shaving. It’s designed to reduce razor burn, dryness, and irritation, using a formula made with about 96 % naturally sourced ingredients such as aloe vera, oat extract, glycerin, and other plant‑derived components.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507954925953,"sku":"GNP-0457-BLU","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasShaveCream.webp?v=1775594746"},{"product_id":"blu-atlas-vitamin-c-serum","title":"Blu Atlas Vitamin C Serum","description":"\u003cp\u003eBlu Atlas Vitamin C Serum is a brightening and antioxidant‑rich skincare serum designed to boost radiance, even skin tone, and improve overall complexion. Its formula includes ascorbic acid (Vitamin C) to help fade dark spots, post‑shave discoloration, and sun damage, while hyaluronic acid and aloe vera deliver deep hydration and strengthen the skin’s moisture barrier. Apple and mulberry extracts help soothe irritation and reduce redness, leaving skin looking calmer, clearer, and more vibrant.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507957907841,"sku":"GNP-0453-BLU","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasVitaminCSerum.webp?v=1775595582"},{"product_id":"blu-atlas-volcanic-ash-face-cleanser","title":"Blu Atlas Volcanic Ash Face Cleanser","description":"\u003cp\u003eThe Volcanic Ash Gel Cleanser by Blu Atlas is a daily face wash formulated to deeply cleanse, gently exfoliate, and balance the skin’s pH, suitable for all skin types — from oily to dry. It uses volcanic ash (bentonite clay) to absorb excess oil and impurities, while charcoal and pomegranate seed oil help purify and deliver antioxidant benefits for a refreshed, smoother complexion.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55507970851201,"sku":"GNP-0454-BLU","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlasVolcanicAshFaceCleanser.webp?v=1775595859"},{"product_id":"blu-atlas-face-care-bundle-ultimate","title":"Blu Atlas Face Care Bundle - Ultimate","description":"\u003cp\u003eBlu Atlas Exfoliating Scrub\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Lightweight Mineral Spf 30\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Vitamin C Serum\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Volcanic Ash Face Cleanser\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Face Moisturizer\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762489704833,"sku":"GNB-0068-XBX","price":100.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page1_135b197e-31c3-4aff-8869-2e3762bbe180.webp?v=1780563493"},{"product_id":"blu-atlas-face-care-bundle-standard","title":"Blu Atlas Face Care Bundle - Standard","description":"\u003cp\u003eBlu Atlas Lightweight Mineral Spf 30\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Vitamin C Serum\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Volcanic Ash Face Cleanser\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Face Moisturizer\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762494783873,"sku":"GNB-0070-XBX","price":82.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page2_c4c7dd58-8a47-412f-b779-72e7befe8dba.webp?v=1780563711"},{"product_id":"blu-atlas-face-care-bundle-trio","title":"Blu Atlas Face Care Bundle - Trio","description":"\u003cp\u003eBlu Atlas Lightweight Mineral Spf 30\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Volcanic Ash Face Cleanser\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Face Moisturizer\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762514903425,"sku":"GNB-0069-XBX","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page3_6439fa49-912b-4ca4-af1c-7a8539f46483.webp?v=1780563887"},{"product_id":"blu-atlas-face-care-bundle-duo","title":"Blu Atlas Face Care Bundle - Duo","description":"\u003cp\u003eBlu Atlas Volcanic Ash Face Cleanser\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Face Moisturizer\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762559205761,"sku":"GNB-0071-XBX","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page4.webp?v=1780564104"},{"product_id":"blu-atlas-shave-bundle-duo","title":"Blu Atlas Shave Bundle - Duo","description":"\u003cp\u003eBlu Atlas Aftershave\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Shave Cream\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762592727425,"sku":"GNB-0072-XBX","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page5.webp?v=1780564195"},{"product_id":"blu-atlas-beard-care-bundle-standard","title":"Blu Atlas Beard Care Bundle - Standard","description":"\u003cp\u003eBlu Atlas Beard Conditioner\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Beard Shampoo\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Potent Blend Beard Oil For Hydration and Shine\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762599936385,"sku":"GNB-0080-XBX","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/Page6_b76198e6-371d-45f2-a399-b42399dcd21f.webp?v=1780564452"},{"product_id":"blu-atlas-beard-shampoo","title":"Blu Atlas Beard Shampoo","description":"\u003cp data-start=\"29\" data-end=\"404\"\u003eBlu Atlas Beard Shampoo is a gentle beard cleanser formulated to remove dirt, oil, and build up while hydrating and softening beard hair. It contains argan oil, jojoba oil, and castor oil to improve softness, shine, manageability, and overall beard health. The formula is marketed as being 96% naturally derived. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"406\" data-end=\"422\"\u003e\u003cstrong data-start=\"406\" data-end=\"422\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"423\" data-end=\"662\"\u003e\n\u003cli data-section-id=\"9slkqy\" data-start=\"423\" data-end=\"459\"\u003eDeep cleansing without over-drying\u003c\/li\u003e\n\u003cli data-section-id=\"mmjpdf\" data-start=\"460\" data-end=\"493\"\u003eHydrates and softens beard hair\u003c\/li\u003e\n\u003cli data-section-id=\"y20j0w\" data-start=\"494\" data-end=\"515\"\u003eHelps control frizz\u003c\/li\u003e\n\u003cli data-section-id=\"m033rc\" data-start=\"516\" data-end=\"532\"\u003eEnhances shine\u003c\/li\u003e\n\u003cli data-section-id=\"nnkaad\" data-start=\"533\" data-end=\"578\"\u003eSupports a healthier, more manageable beard\u003c\/li\u003e\n\u003cli data-section-id=\"133xbm7\" data-start=\"579\" data-end=\"662\"\u003eMade with 96% naturally derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":55762612519297,"sku":"GNP-0449-BLU","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/files\/BluAtlas.webp?v=1780564894"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2997\/9282\/collections\/Page_8.webp?v=1777116323","url":"https:\/\/www.groomnoir.com\/collections\/blu-atlas.oembed","provider":"GroomNoir","version":"1.0","type":"link"}